Nunnchi in Forbes: Named Among the Brands Building the Future of Fashion
March 2026 · 4 min read
We are still pinching ourselves. This month, Forbes named Nunnchi in a feature on how venture capital is rewiring fashion — placing us alongside the brands and innovators shaping what clothing will look, feel, and be made of for the next generation.
In the article “How Venture Capital Is Rewiring Fashion From The Fiber Up,” contributor Josipa Majic Predin maps the new landscape of fashion: one where the next competitive edge isn’t logo or trend, but purity — the fibers, dyes, and finishes that decide whether a garment is a health asset or a liability. And right there, between Patagonia, Eileen Fisher, PANGAIA, Stella McCartney, Allbirds and Veja, she introduces Nunnchi.
What Forbes said about us
Nunnchi designs clothing that adapts to real life rather than forcing women to adapt to clothes. — Forbes, March 2026
Forbes describes Nunnchi as a Croatian fashion brand founded by designer and entrepreneur Tamara Ivić Morasi — previously behind Zoe Leggings, one of the region’s most successful athleisure brands, later sold to Polleo Sport. Built from Tamara’s own experience with movement, pregnancy, and the realities of everyday body changes, Nunnchi is positioned as “responsive designwear”: pieces created to follow the body’s movement and natural fluctuations.
The article highlights what we care about most:
- Made in Croatia, in small batches, using natural European fabrics.
- Precise construction with low-impact dyes.
- Modular essentials — lyocell tops, tailored cotton, structured-yet-comfortable pieces.
- Many garments designed to be nursing-friendly, with discreet access for new mothers.
- Positioned within the emerging clean, low-tox fashion segment.
In short: refined tailoring that actually moves with you. Clothes for women who want to look polished without giving up on comfort, breathability, or their own bodies.
Why this matters — and why investors are paying attention
Forbes frames the bigger picture clearly. The global sustainable fashion market was valued at $9.22 billion in 2024 and is projected to nearly triple to $22.77 billion by 2034. Bio-based textiles are on track to reach $81.31 billion by 2030. And about 70% of U.S. shoppers now want transparency about where and how their clothes are made.
The takeaway from the piece is that the brands and investors building clean alternatives are not chasing a trend — they are, in the writer’s words, “building the fashion industry of the next generation.” Being named in that conversation, as a brand worth watching and worth investing in, is an enormous moment for our small team.
A note from Tamara
I started Nunnchi because I wanted clothes that respected the woman wearing them — her movement, her changing body, her time. To see that vision recognised in Forbes, alongside brands I have admired for years, is humbling. It is also a reminder that this is just the beginning.
Read & shop
Read the full Forbes article: How Venture Capital Is Rewiring Fashion From The Fiber Up.
Explore the pieces Forbes mentioned — our lyocell tops, tailored cotton essentials, and nursing-friendly designs — at nunnchi.com.
Thank you for being part of this story. We’re building Nunnchi for women who want clothing that keeps up with their lives — and we’re only just getting started.